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Submitted by Youthreach




Need Assesment: An Overview


Programme Implimantion Plane


Health Care Awarness Project





Youthreach launched Project Ujjwal - Unnati Ki Aur in association with Unipatch Rubber Limited at Nalagarh. The project was conceptualized in October’14 and the implementation started from January’15.

Project Ujjwal is covered under the Corporate Social Responsibility of Unipatch Rubber Limited which aims towards contributing actively to the social and economic development of the communities in which Unipatch operates, so as to promote sustained growth for the society and community.

The objectives of the CSR programmes are as following:

  1. Promoting education, including special education and employment enhancing vocation skills
    • Supporting local schools/institute in the vicinity of Unipatch factory, offices or any other desirable location, as per the need of the area
    • Aid, support and facilitate all activities in connection with and related to the school being run for the underprivileged and differently abled children
    • Providing vocational training to youth in order to enhance their employment opportunities where such facilities are not easily available.
    • Providing digital literacy to needy youth
  2. Eradicating poverty
    • Providing monetary support to needy people in the community focusing on the elderly and widows.

Prior to the project implementation, an extensive need assessment study was conducted in the area to assess the critical issues that required interventions for the overall development of the community.

During 2014-15 the community development activities undertaken were in the area of education and poverty eradication. A project coordinator is employed by Youthreach to conduct the ground work on full time basis at Nalagarh. The coordinator is directly supervised by the Programme manager at Youthreach’s head office for proper functioning of the project and over look the ground level activities.

The programmes have been designed as follows:

Unipatch Rubber Ltd. CSR Project Update January 15- March’ 15




Set up a Digital literacy centre


Initiated, in process


Vocational training Centre: Initiate OMNI skill development programme with an I.T.I


Initiated, in process

Disbursement of pensions to individuals

To 10 beneficiaries per month

Provided to 10 beneficiaries per month

Financial assistance to organisations

3 organisations

Provided to 3 organisations

The set targets were not achieved in the set time period mainly due to the fact that it was a new project and it took time to build rapport with the villagers and partner with the organisations. The untimely rains and harsh weather conditions posed a major hurdle in completing the repair work at the prospective computer centre site. The efforts to partner with a private I.T.I in Delhi did not materialize despite regular talks and visits due to some internal issues at the I.T.I hence Youthreach had to reapply the efforts to tie up with Government I.T.I Nalagarh for initiating the OMNI skill development programme. The process got delayed due to examinations at the Govt. I.T.I and change of contact person at I.T.I.


Youthreach conducted a 6 day need assessment study in the villages located in the vicinity of Unipatch’s factory in Nalagarh, Himachal Pradesh. A total of 8 villages in a 3 kilometer radius were covered during the survey. Recommendations base on the interaction with the respondents and the stakeholders and the observations of the researchers were submitted to Indag Rubber Limited in a detailed report.

The need assessment indicated some of the possible areas of intervention that were urgently required in most of the villages. The areas of possible interventions were arrived at after matching needs from multiple stakeholders who were part of this study.

Possible interventions cited in study are as following

  1. Healthcare facility - Healthcare facility like a permanent and regular dispensary with doctors and nurses for common ailments and deliveries is a requirement. It can be common to all the nearby villages. It can be addressed by taking responsibility for the management and regular functioning of the already existing dispensaries in the identified region. Ad-hoc medical camps, weekly doctors, distribution of medicines are not helpful as they need facility on a regular basis. Permanent medical dispensaries in interior parts with doctor, nurse and medication is required. Awareness of govt. schemes as well as company’s CSR initiatives needs to be given as well.
  2. Sanitation - Proper toilet facilities are required but common toilets will not work due to responsibility issues. Also, behaviour modification and awareness regarding hygiene is a must. The issue of ODS should be addressed in a holistic manner. Building of toilets should be done with the active involvement of the communities. Proper programme has to be designed for behaviour modification. There is an urgent need for a planned drainage system.
  3. Education – After 10th standard, a trend of dropout is seen in the studied villages. It is mainly due to lack of employment opportunities. People find it useless to spend on education, as the rate of return on education is minimal. So it is the need of the hour to change the parental and children’s perception about education. Education requires focused intervention. The first step should be to improve the quality of education in schools. Training of teachers, remedial education centres should be initiated to address the same. It was observed that student career guidance is lacking. As a result, skills cannot be honed and potential tapped. For this purpose, there is an urgent need of training schools in the area.
    One of the important needs is to provide the youth with skills for employability. The index of development is not to be gauged in terms of the number of educational institutes, but also in terms of the quality of education being imparted and the employability of that education
  4. Promoting digital literacy - The existing gap in the area of digital literacy could be addressed through a proper digital literacy programme. There could be two ways of doing it. 1) Setting up of digital literacy centres in schools 2) Setting up of digital literacy centres in village/ villages. Collaborations can be made with Intel or Microsoft for the implementation of the programme. Connecting the rural community and its members to the digital world is vital for the development and social progress in the coming years.
  5. Livelihood options – Livelihood options are needed in almost every village as mentioned above. Options need to be devised for three categories: (1) those who are literate and educated; (2) those who have agricultural lands and; (3) those who are illiterate and landless. A systematic implementation and monitoring of various programmes in the area of; irrigation techniques and water management; Employment generation, skill training, entrepreneurship development and placement assistance programmes, establishing village/block level centres for career guidance and vocational training are various options that need to be well-thought out and explored for sustainable changes.
  6. Untapped potential of livestock - Integrated dairy development plan, dairy cum rural development plan, and promotion of animal husbandry. Integrated Dairy development has vast scope. Most villagers have buffaloes, but use it for domestic consumption. Also breeding of buffalo needs to be improved with the use of high yielding ones. SHGs can be mobilized for this purpose. The panchayat has a homeless cow shelter. It is properly managed by the community. A total number of 6-7 caretakers are working round the clock at the shelter. The amalgamation of the cow shelter with existing livestock activity in the villages would be a viable option for an integrated dairy development plan. Fisheries may be developed as there are ponds in the villages. It could be a viable livelihood option for some section of the community. However the community needs to be consulted before undertaking such an activity
  7. Water harvesting – Water harvesting should be promoted in order to address the issue of irrigation. With increased availability of water multiple cropping pattern can be taken up
  8. Infrastructure - Infrastructure like roads needs to be made such that it should have a longer life. And the repairing and maintenance of the infrastructure like roads, street lights, etc. needs to be done through consultative mechanism between the company and the district Administration. This is the only way to reduce the burden and improve the situation. Otherwise the burden on company’s CSR activity on infrastructural development will be very high


Based on the detailed needs assessment, 2 following areas of intervention were mutually decided by Unipatch Rubber Limited and Youthreach.

Intervention Description Location
Time duration
Other supporting activities Visibility Funding
Digital Literacy Centre Setting up 1 computer centre in Bhogpur panchayat 1 village to start with within 1 km radius of the factory Within the first 5 months of the project period. Regular awareness activities revolving around education telling people about the importance of computer usage in today’s day and age. These may include discussion during village meetings, through one to one interactions, mobilization of students, distribution of flyers to spread awareness about the centre, visiting schools. Having wall painting boards on top of the computer centre and boards in the nearby area with the name of the project and logos of the sponsoring company Distribution of flyers All the funds for setting up and running the centre will be out of the CSR budget of the Company The students will be charged a minimal fee of Rs. 50 per month for the course
OMNI skill development programme Tie up with an I.T.I to initiate a skill development programme that can be incorporated in the existing vocational training course or run independently at the I.T.I for the students Partner with 1 organisation in Nalagarh or Delhi Within the first 5 months of the project period. Spreading information via flyers and one to one communications. Putting up banners and posters publicizing about the programme Having the logo of the company on the banners, flyers and other awareness generating tools.  Having banner with the company name and logo at the I.T.I All the funds for the health activity will be out of the CSR budget of the Company


After completion of the need assessment survey, lack of digital literacy emerged as one of the most significant problems in the area.

Digital literacy is almost non-existent amongst the population in Bhogpur panchayat. There is no provision for computer education in schools. Out of the seven schools in the panchayat, computer labs are operational only in one school. Wherever it is present, the conditions of these labs are really bad, with a very limited number of computer systems. The department of education has restricted the provision for computer education only in senior secondary schools.

Hence, in order to tackle this issue, the process to set up a digital literacy centre was initiated. The digital literacy programme focuses on bridging the gap of digital connectivity in the rural areas. Connecting the community and its members to the digital world is becoming increasingly essential for the development and social progress in recent years. The programme aims at creating digital literacy awareness and education that will help rural communities to take lead in the global digital economy and help them in maintaining the competitiveness and also shape a technologically empowered society.


  • To empower the rural communities with structured training programmes and make them digitally literate
  • To facilitate deployment of rural services through digital means



  • After surveying all the villages falling under the Bhogpur panchayat, Reru village was chosen as the location to set up the 1st digital literacy centre. Reru was chosen as it is thickly populated and has large number of youth poppulation. Further, primary, middle and senior secondary school are located in this village, hence it caters to a large number of students coming from multiple villages.
  • The venue for starting the digital literacy programme was finalized and was handed over to Youthreach for initiating the programme in April 2015. For now 1 computer centre is in the process of being set up in Reru village.
  • Though the venue was agreed upon to be handed over post completion of the renovation work in the month of March but the process got delayed due to untimely rains and some personal issues at the community members home.
  • A computer trainer has been hired who has initiated the student mobilisation process in the villages. Distribution of pamphalets has also been undertaken to spread awareness about the opening of the centre and to enroll students for the course. By 31st March a total of 35 aspirants had been shortlisted to be enrolled for the first batch. The community has displayed a positive repsonse towards the initiative.
  • A detailed computer education manual has been provided to the trainer. The students will receive both, practical and theoretical exposure to computer education. The computer course has been designed keeping in mind the requirements of the targeted beneficiaries. The duration of the course will be 6 months.
  • The classes will be initiated from 1st May 2015.
  • The computer machines for the digital literacy center have been finalized. Dell’s All In One machines will be bought will the following features- Windows 8.1, dual core processor, 2GB RAM, 500 GB Hard disk, 22 inches LCD screen, 1 year warranty. The machines come with wireless keyboard and mouse. The machines will be bought from Chandigarh.
  • An order to procure the computers and furniture, purchase order has been placed with the vendors. The same shall be delivered at the venue.


Street Play on education

A street play was organized on 11th March 2015 in Reru village with the assistance of a local theatre group called Madhyam. The 8 member theatre group aimed to spread awareness on the issue of women and girl child education through their street play.

A total of 45 people comprising of 30 women and 15 men from the village attended the event. After the performance people engaged in a discussion and contributed their views about the issue.



Youthreach initiated the OMNI Skill development programme for providing skill based education to the youth. Youthreach formed a collaboration with Government Industrial Training Institute (ITI) to imparted technical skills on tyre technology to youth from the less-privileged background. This programme compliments the existing mechanical courses at the I.T.I.


a) To expose students to real life work situations and to equip them with the necessary skills that intensify their job acumen.

b) To identify and motivate potential students for setting up small units and to lead them towards self-employment.



  • Youthreach researched and found a couple of prospective organisations to collaborate and initiate the programme. A detailed project proposal was submitted to Guru Harkrishan Private I.T.I. However the proposal rejected by their chairperson on grounds that the institute will not get any financial benefit from the project. Youthreach also approached Don Bosco Technical Institute, Okhla, Delhi for conducting the skill development programme however as they do not run any moto mechanics course they declined the proposal.
  • Finally after conducting regular visits a proposal on tyre engineering was submitted to Govt. I.T.I at Nalagarh. In the month of March the govt. I.T.I accepted the proposal and agreed to collaborate with Youthreach to initiate the OMNI Skill development programme.
  • A person incharge from Unipatch Rubber Ltd. Delhi, Mr. Mathur along with our project coordinator Mr. Amardeep Singh visited the I.T.I to interact with the I.T.I staff members and to assess the basic requirements that need to be addressed to initiate the programme. All the requirements were noted down by Mr. Amardeep who will further take action to complete the same for the proper and timely initiation of the programme.
  • The MOU has been prepared and sent to be signed to the I.T.I. However as the designated person to sign the same has been transferred to another location it will take some time to receive the MOU.
  • The construction of laboratory as per the guidelines provided by the personnel from Unipatch Delhi is under progress. All the instruments and equipments required for the course will be provided to the ITI and an entire laboratory will be set up by the name of “Omni Skill Development Laboratory”.
  • The course content has been chalked out for the programme. The course will be of 140 hours which will be distributed over 6 months to one year of the course period. The course will be taught to the students in addition to the existing motor mechanic course.
  • CVs will be invited for the post of a trainer for this programme. Post selection of the candidate he/she will undergo a specialized training by experts from Unipatch to impact the curriculum in an effective manner.
  • The process of certification has been determined through a discussion between the I.T.I authorities, Unipatch and Youthreach. Youthreach team will take adequate measures to implement the same.


Under Project Ujjwal financial assistance is being offered to the needy individuals especially women and children/ students via organizations/ schools where they are enrolled. This financial assistance aims at helping the underprivileged people to meet their basic requirements.


  • Providing monetary support to needy people in the community focusing on the elderly and widows.
  • Providing support to NGOs working for the benefit of children, blind and the underprivileged.


  • Youthreach provided pensions to the 10 pensioners in Nalagarh in the month of March. The beneficiaries had been chosen on the basis of basic requirements. Each pensioner was provided with Rs. 300. Youthreach has also selected additional 5 pensioners who will receive the benefit from April 2015 onwards. Youthreach’s team members are in the process to open bank account for all the pensioners who lack bank accounts in order to provide quarterly pensions to them. The pension amount has been raised to Rs. 500 per month for each beneficiary.
  • Youthreach on behalf of Unipatch also disbursed money in the month of February 2015 to provide annual financial assistance to 3 NGOs.
    • Blind Organization of India, Rs. 5,000/-,
    • Deepalaya Rs. 1,05,000/-
    • Friends of Tribals Society of Rs. 20,000/-


    Deepalaya used the sponsored amount for the education, overall development, health check up & extracurricular activities of 7 children enrolled at Deepalaya Kalkaji Extension School, which is a recognized Senior Secondary School affiliated to CBSE.

    Performance of the students under the Youthreach Sponsorship Programme

    Sl. No. Code Child Father Old Class Promoted Class School
    1 SC0181 Abhay  Daya Shankar  VIII IX Deepalaya Formal School, Kalkaji Extn  
    2 SC1383 Bhavya  Mohit  UKG I Deepalaya Formal School, Kalkaji Extn  
    3 SC1377 Gaitry  Kishari Das  VIII IX Deepalaya Formal School, Kalkaji Extn  
    4 SC0013 Neha  Abhilash  VII VIII Deepalaya Formal School, Kalkaji Extn  
    5 SC0180 Sidharth  Rajesh Kumar  UKG I Deepalaya Formal School, Kalkaji Extn  
    6 SC1385 Rakhi  Parveen Kumar  VI VII Deepalaya Formal School, Kalkaji Extn  
    7 SC0182 Khushboo  Suresh Babu  V VI Deepalaya Formal School, Kalkaji Extn  


    The money provided to Blind Organization of India is used for the following purpose

    • Running the hostel for college going visually impaired students
    • Sponsorship of school/ college curriculum items for students
    • Computer training to visually impaired people


    Friends of Tribals Society (FTS), a non-government, voluntary organization is committed to the upliftment of tribals and other deprived in rural India, by providing basic education to their children and giving the villagers health care education, development education and empowerment education.

    The grant support provided to Friends of Tribal Society is utilized for their One Teacher School (OTS) programme.




    Strength of Navi Disha Schools


    Total Students

    New Admission



    NDS Sahauli





    NDS Dulladi





    NDS Mandaur





    NDS Lubana





    NDS Kakrala





    Grand Total




    • Teachers: 23
    • Fully functional School Management Committees: 5


    • English being introduced in the schools with high focus
    • 15 day Annual training conducted in May 2012 by Bodh to enrich academic and school management skills as well as theoretical understanding
    • Regular monthly workshops for teachers to address academic needs as well review and plan for the month
    • Baseline and formative assessment of learning outcomes of children conducted
    • Organizing annual sports day, art exhibitions, cultural events, career counseling workshops etc regularly as per school calendar
    • A stock-taking and inventory updating exercise initiated for all academic and teaching learning material
    • Module based curriculum introduced and relevant material sourced to aid the pedagogy
    • Sharing of children’s evaluations with parents
    • Parents teachers meetings and school management committee meetings held every month
    • Schools working closely with village panchayats and school management committees


    • All academic processes and methodology based on child centered pedagogy and activity based learning
    • Continuous Comprehensive Evaluation Methodology initiated in all schools as mandated by RTE Act, 2009.
    • Schools supported by pre-school centers for early childhood education.
    • School Management Committees formed with 75% members from parents group as per Right to Education Act, 2009.
    • Recognition of all six schools renewed.


    • Institutionalizing the continuous comprehensive evaluation methodology
    • Improving English teaching learning in schools
    • Introduction of computers as a course as well as aid to complement pedagogy
    • Widening the functionality of the school management committees to share school related responsibilities and prepare school development plan



    As the centre set up still in process Youthreach will focus on mobilisaiton of students and initiating the batches in the year 2015- 16. Depending on the progress of the centre one more centre may be opened in the Bhogpur panchayat.



    The finanical assistance programme will be carried out as done in the last financial year. Youthreach will conduct the following additional activities.